Creative Direction
SFMOMA: Get in the Game
Creative Direction for Cash Studios and SFMOMA to promote the museum’s largest exhibition to date. “Get in the Game: Sports, Art, Culture” is a collection of paintings, scultures, and mixed media exploring sports’ role in inspiring, shaping aesthetics, and uniting communities.
DELIVERABLES
Shot on 35mm. Developed 1x 60s spot, 1x 30s spot and 6x 15s spots in 1:1 and 16:9.
RESULTS
Achieved over 450K views in less than 24 hours across IG, TikTok, and X before its broadcast debut. Written about in New York Times.
Credits
Client: Cash Studios for SFMOMA
Writer, Director & Executive Producer: Ivan Cash
Producer: Yevgeniya Kats
Creative Director: Skyler Vander Molen
Designer: Anita Chen
Creative Assistant: Kalil Greenberg
Line Producer: Bridget Braley
Director of Photography: Gus Bendinelli
Assistant Director: Jerremy Stew
1st AC: Paul Wiedt
2nd AC: Anthony Rosario
Loader: Anne Lee
Gaffer: Mina Stollery
Steadicam Operator: Joe Lindsay
Loc Sound Mixer: Steven Lagosh
Production Assistant: Mark Benckendorf
Prop Master: Kael Teodorowicz
Stand-In: Kaylie Edge
Talent
Starring: Paige Bueckers
Agents: Lindsay Kagawa Colas & Annie Takahashi
Makeup: Joanna Simkin
Hair: Jeelan Nadirah Aleem
Wardrobe: Brittany Hampton
Post-Production
Post House: Eddy Street Post
Editor: Chaz Smedley
Executive Producer: Erin Walker
Sound Design & Mix: Geoffrey Jerrell
Color: Roy Sun
Music: Antfood
Film Develop / Scan: Fotokem