NEAR Brand Campaign

Creative Direction for NEAR’s brand campaign introducing an open internet where AI serves people—not platforms—through a cinematic blend of animation and live action. Built around a black‑and‑white world with NEAR green accents, we developed storyboards, VO casting, and multi‑format deliveries across 16:9 and 9:16. Timed to NEAR’s 2.0 white paper, the work refined tone, performance, and pacing to translate complex blockchain and AI ideas into something clear, human, and shareable.