Brex Fall Release

Creative Direction for Brex's Fall 2025 product release campaign, introducing the company's intelligent finance platform and AI-powered agents. The work included a 60-second hero manifesto film with 30, 15, and 6-second cutdowns, a product demo video, and deliverables across multiple aspect ratios for online video, YouTube, Uber, and paid social. The campaign positioned Brex at the forefront of AI-driven finance under the rallying message "Intelligent Finance Starts Now" — capturing speed, control, and the future of automated financial operations.