From 2011-2012 I was responsible for everything from product design to marketing and communication design. One of my first projects at Postmates was to design the app. When we first launched, Postmates was essentially an on-demand courier. To book a delivery, users would enter a pickup and drop-off address, a description, and a photo. A few seconds later a courier would be on their way to pick up and deliver your package and you'd get real time updates on their location and progress.
Get it Now
After struggling to find market fit as a merchant focused courier app, the team spent a week hacking on a revamped version of Postmates tailored to ordering food. We called this weekend hack Get it Now and it eventually became what is now the Postmates app and replaced the previous version.