Skyler Vander Molen
 

 Friends Day (2016)

Art Direction

As a follow up to A Look Back, for Friends Day 2016, we created another generative video for every user on Facebook. Produced internally by The Factory with Buck.

 
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Just in Case Studies (2015)

Design 

Who wants to watch another tutorial video? Not me. You too?

For this campaign, we created a series of light hearted how to videos showing people how to make their experience on facebook just a little bit better. Produced internally by The Factory with The Mill.

 
 
 

On This Day Illustrations (2015)

Art Direction

From time to time, Facebook uses illustration in its visual communication. The problem is that language has become fragmented and doesn't feel like part of a cohesive system. I worked with the Social Good & Goodwill team to establish a new illustration language for Facebook by starting with On This Day.

 
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 News Feed: Created by you (2014)

Art Direction & Design

News Feed campaign to help people understand how they can customize their News Feed experience to see more of what they’re into and less of what they’re not. Directed by Miles Jay and produced with B-Reel.

 
 
 
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Year in Review (2014)

Creative Direction, Art Direction, & Design

Since 2012, at the end of the year, Facebook's given people a recap of their top posts that year.

For 2014, we wanted to make Year in Review feel special, give people a way to make it their own, and make it easily shareable with minimal effort. So we made an interactive, customizable experience.

Working with four illustrators, we made five themes people could use to personalize their Year in Review.

Over 367 million people viewed their Year in Review and of those, almost 40% went on to reshare them.

 
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Slingshot (2014)

Art Direction & Design

Launched in 2014, Slingshot was one of the first apps to come out of Facebook Creative Labs.

Slingshot was a photo sharing app with a twist: to see the messages friends send you, you have to send one back.

I helped create a launch site that showed how Slingshot worked and how much fun it could be to use.

 
 
 

 A Look Back (2014)

Art Direction, & Design

For Facebook's 10th anniversary, we wanted to create something special for people.

Look Back was a dynamic film of all the great content you've shared to Facebook over the last ten years.

Over 250 million people around the world viewed their Look Back videos with another 125 million going on to re-share them.

 
 
 

 Facebook Messenger (2013)

Creative Direction & Design

When Messenger relaunched in 2013, Facebook made a big push to improve performance and emphasize Messenger’s ability to communicate cross-platform. To illustrate those points, I created a video based site to show how fast messaging on Messenger could be for both Android and iPhone.

 
 
 

Facebook Home (2013)

Creative Direction & Design

Facebook Home: It's not a phone. It's not an app. It's something else entirely.

Because Facebook Home didn't easily fit into any existing product category, it needed to be experienced. I created a film-based site that focused on showing what it felt like to use a phone centered around your friends.